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Product Marketing Manager Europe (m/w/d)

Headquarter Europe
Full-time
Permanent employee

Your mission

KNOW THE MARKET. SHAPE THE PRODUCT.

You define the position of BENDA products in Europe.

At BENDA, you play a key role in how our products are developed, positioned, and launched across Europe. You represent the perspective of European markets, shape product positioning and portfolio strategy, and transform technical features into compelling product stories that resonate with customers.

Market & Strategy

Embed the perspectives of European markets, customers, and competitors into product decisions. Work closely with Product Strategy, Design, and our headquarters in China to define the strategic product direction for Europe.

Portfolio & Positioning

Define unique selling propositions (USPs), target audiences, and key messaging for the European market. Identify portfolio overlaps and positioning gaps, turning them into new market opportunities.

Product Storytelling & Content

Translate technical specifications and features into clear customer benefits. Develop consistent product narratives, messaging, and product copy across all markets.

Product Information & Standards

Build, maintain, and continuously improve a centralized product information database for Europe and individual country markets, ensuring consistency and up-to-date information.

Assets & Launches

Coordinate photo and video productions, key visual development, and external agencies. Manage all content, assets, materials, and timelines required for European product launches.

Your profile

  • Experience in Product Marketing, Product Positioning, Portfolio Marketing, or Product Communications
  • Ideally, experience within the automotive, motorcycle, powersports, technology, or design industries
  • Strategic mindset combined with a hands-on approach and enthusiasm for building new structures and processes
  • English language skills
  • Willingness to travel regularly within Europe

Why us?

At BENDA, you will take on a key European role with direct influence on product development, market positioning, and product launches. You will work closely with Product Strategy, Design, our European markets, and our headquarters in China.
Our Product Marketing organization is currently being built and expanded. This gives you the opportunity to shape standards, processes, and product stories from the ground up while seeing the direct impact of your work in the marketplace.
As the business continues to grow, the role offers opportunities to evolve toward broader strategic responsibilities and future team leadership.
Your primary workplace will be our European Hub in Salzburg, Austria. Mobile working arrangements are possible upon agreement with your manager and team. The position involves travel of up to 30%.

Compensation
This position is covered by the Austrian Collective Agreement for Employees and Apprentices in the Retail Sector.
We offer a gross monthly salary starting at EUR 2,362, paid 14 times per year. Depending on your qualifications, professional experience, and level of responsibility, a higher salary package may be offered.


About us

At BENDA Motor Europe, you join the European design and business hub of a fast-growing global motorcycle and powersports brand.
In our international team, your perspective counts: you take ownership and help turn bold ideas into real products.
You grow with your role, develop your strengths and shape your own path as BENDA continues to evolve.
Flexible working and trust give you the space to do your best work – and to have a life beyond it.
Your impact is visible here – in the products we launch, the structures we build and the future of BENDA in Europe: bold, distinctive and unexpected.